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How to Get Your Team to Buy into Your Ideas: The Power of Involvement


In the world of business, one of the most common challenges faced by leaders and entrepreneurs is getting their teams to buy into new ideas. You may have a clear vision and a well-thought-out plan, but if your team isn't motivated or committed to your ideas, progress can come to a screeching halt. In this blog post, we'll explore the reasons behind this issue and provide actionable insights on how to overcome it.

The Problem: A Frustrating Disconnect

Imagine this scenario: You're a business owner or leader with a crystal-clear vision for the future of your organisation. You've meticulously planned the path to success, and you can see the significant value and potential monetary gains your ideas can bring. You share your vision and ideas with your team, hoping for excitement and commitment, but instead, you're met with indifference or resistance. This disconnect can be incredibly frustrating and demoralising. I can relate to this challenge from my own experiences in the military and as an entrepreneur. In the military, I witnessed how leadership styles and team dynamics could drastically affect motivation and productivity. Similarly, as a business owner, I once presented my team with exciting new ideas, only to be met with blank faces and frustration. But there's a solution to this problem, and it starts with understanding why it occurs.

Why Teams Often Resist New Ideas

The key to solving the problem of team resistance to new ideas lies in understanding the root causes. People's reactions to change and new initiatives are often shaped by their involvement in the decision-making process. Here are some essential insights into why this happens:

People Love Creating Change

One common misconception is that people inherently hate change. However, the reality is more nuanced. People don't necessarily dislike change itself; they despise having change imposed upon them without their input. When individuals are actively involved in the process of creating change, they are more likely to embrace it and feel a sense of ownership.

The Top-Down Approach

In many organisations, new ideas and initiatives are conceived at the top by visionary leaders or entrepreneurs. These leaders are often eager to implement their ideas and may overlook the importance of involving their teams in the decision-making process. This top-down approach can lead to resistance because the team feels change is being done to them, not to them.

The Desire for Meaningful Work

In today's work environment, people seek more than just a paycheck. They want their work to have meaning and purpose. When team members are excluded from decision-making, they miss out on the opportunity to connect their work to a broader purpose. This can lead to disengagement and a lack of motivation.

The Solution: The Power of Involvement

Now that we've identified the root causes of team resistance to new ideas, let's explore the solution: involvement. The key to overcoming this challenge is to actively involve your team in the decision-making process, ensuring that they have a say in shaping the future of the organisation. Here's how to do it effectively:

Embrace the Objectives Key Results (OKR) Framework

One powerful method for involving your team in decision-making is to adopt the Objectives Key Results (OKR) framework. OKRs are a goal-setting framework that not only sets clear objectives but also requires the active participation of the team in defining those objectives and key results. Unlike traditional top-down approaches, OKRs prioritise collaboration and input from all team members.

Start with a General Theme

When embarking on a new project or initiative, begin by discussing the general theme or goal. Encourage your team members to share their thoughts and ideas. This initial brainstorming session sets the stage for collaborative decision-making.

Encourage Idea Generation

In addition to presenting your ideas, invite your team members to contribute their suggestions and proposals. This step is crucial because it allows team members to feel that their input is valued and respected.

Evaluate Ideas as a Team

During the decision-making process, assess all ideas collectively as a team. Evaluate the pros and cons of each proposal objectively. Even if your initial idea remains the best choice, the process of considering alternatives is essential for buy-in.

Prioritise and Define Objectives

Once you've explored various ideas, work together to prioritise and define clear objectives and key results. This collaborative effort ensures that everyone understands the goals and the steps needed to achieve them.

Emphasise the Importance of Involvement

Remind your team members that their involvement in the decision-making process is essential. Explain how their input contributes to the success of the project and the organisation as a whole.


In today's dynamic business landscape, involving your team in decision-making is not just a nice to have it's a necessity. Teams no longer want to be told what to do; they want to be part of the process and feel a sense of purpose and connection to their work. By embracing collaborative frameworks like OKRs and actively involving your team in shaping the future of your organisation, you can overcome resistance to new ideas and create a motivated, engaged, and high-performing team. Remember, the power of involvement is the key to a better, happier business culture.


Mike Jones Better Happy Founder

Mike founded Better Happy in 2018.

He now works with a variety of businesses ranging from small accountancies up to large organisations such as Travelodge on improving employee happiness. Mike's vision and the vision of Better Happy is 'Every employee happy, every business thriving'

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