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Crafting a Thriving Business Culture: Design or Organic Evolution?

In the ever-evolving landscape of business leadership, one question stands out prominently: Should you actively design your company culture, or should you simply let it develop organically? This quandary is central to fostering an environment that not only attracts and motivates the right team members but also ensures sustainable growth and client satisfaction. In this blog post, we'll delve into the debate over culture creation and explore the reasons why proactively shaping your business culture might be the key to success.

Understanding the Importance of Culture

Culture isn't just a buzzword; it's the soul of your business. It encompasses your company's values, behaviours, vision, and how your team members interact with each other and clients. A well-defined culture can foster a positive, productive, and enjoyable work environment, leading to improved teamwork, enhanced job satisfaction, and ultimately, better business outcomes.

The Pitfalls of Organic Culture Development

While the idea of letting culture form organically might sound appealing, it's essential to recognise the potential pitfalls that can arise. Left unchecked, an organic culture may devolve into negativity or inefficiency, not due to malicious intent but because of the complexities of human emotions. Human beings naturally gravitate toward comfort and seek to avoid stress and challenges, which can lead to stagnation and unfulfillment within the workforce.

For instance, leaders who prioritise employee happiness over business growth might shy away from applying pressure or challenges to their teams. While this approach stems from a genuine desire to protect employees, it can hinder the organisation's ability to grow, innovate, and adapt. Additionally, a culture that avoids conflict to maintain harmony might inadvertently create an environment where frustration simmers beneath the surface, leading to gossip and reduced overall morale.

The Power of Designing Culture

To counteract the potential pitfalls of organic culture, proactively designing your company culture becomes crucial. This involves clarifying your business's vision, mission, values, and goals and aligning them with strategies that encourage growth and innovation. By creating a roadmap that articulates your company's unique identity and behaviour expectations, you provide a framework for decision-making, team cohesion, and accountability.

In essence, a well-designed culture helps employees understand why embracing challenges, addressing conflicts, and pursuing growth are essential components of the journey toward achieving your collective goals. It fosters a healthy relationship with discomfort and ensures that short-term discomfort leads to long-term fulfilment and success.

Steps to Crafting an Effective Business Culture

  1. Define Your Vision and Mission: Start by clearly defining your company's vision and mission. What are you striving to achieve, and why does your business exist? These overarching goals will serve as the foundation for your culture.

  2. Identify Core Values: Determine the core values that drive your business. These values guide how your team interacts with each other, clients, and partners.

  3. Encourage Healthy Discomfort: Embrace challenges and conflicts as opportunities for growth. Encourage your team to step out of their comfort zones, knowing that discomfort is a natural part of progress.

  4. Prioritise Communication: Foster an environment where open communication is valued. Address conflicts directly, encourage feedback, and provide platforms for team members to express themselves.

  5. Promote Accountability: Hold everyone, including leadership, accountable for upholding the values and behaviours that define your culture. Regularly review progress and make necessary adjustments.

  6. Lead by Example: Leadership plays a pivotal role in shaping culture. Set the tone by embodying the values and behaviours you expect from your team.

  7. Continuously Improve: Culture is not static; it evolves with your business. Regularly assess your culture's effectiveness and make adjustments based on feedback and changing circumstances.


The debate between designing a business culture and letting it evolve organically has no one-size-fits-all answer. However, the benefits of proactively shaping your company's culture cannot be denied. By defining your vision, values, and behaviours, you create a roadmap that guides your team toward growth, collaboration, and innovation. Remember, the culture you cultivate will impact not only your team's satisfaction and effectiveness but also your overall business success. It's worth the effort to ensure your business culture is intentionally designed to create a thriving and harmonious workplace. The key to designing your culture is first being clear on where you are heading. Many leaders and managers get stuck with this, but you don't have to. Download our free strategy pack below to get yours out of your head and onto paper in less than one day.

Mike Jones Better Happy Founder

Mike founded Better Happy in 2018.

He now works with a variety of businesses ranging from small accountancies up to large organisations such as Travelodge on improving employee happiness. Mike's vision and the vision of Better Happy is 'Every employee happy, every business thriving'

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